AthenaHQ vs Scrunch
AthenaHQ and Scrunch sit in the same price band, roughly $250 to $300 a month, and both sell to marketing teams and agencies that have outgrown entry-level trackers. They differ in what that money buys.
Facts from vendor pages checked 2026-11-09; our hands-on tests are not done yet, so nothing here is a test result.
| AthenaHQ | Scrunch | |
|---|---|---|
| Starting price | $295/mo (Starter, 3,600 credits); free tier | $250/mo (Core, 125 prompts) |
| Free trial | Free Essential tier (300 credits) | unknown |
| Refresh | unknown | unknown |
| Engines | ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral | ChatGPT, Perplexity, Google AI Overviews, Copilot, Enterprise adds Claude, Gemini, Meta AI, AI Mode, Grok |
Our verdict (from published data)
AthenaHQ gives broader engine coverage per dollar: Starter ($295/mo) lists 11 AI models with unlimited prompts and competitors, paid for with 3,600 monthly credits, and there's a free tier to try first. Scrunch Core ($250/mo) covers only 4 engines (ChatGPT, Perplexity, AI Overviews and Copilot) but includes AI bot-traffic monitoring, site audits and 5 user licenses, and G2 reviewers rate its usability highly. If you need Gemini or Claude without an enterprise contract, AthenaHQ is the one with a published plan.
Who should pick which
- Teams that need Gemini, Claude or Grok: AthenaHQ Starter. On Scrunch those are Enterprise-only.
- Teams focused on AI crawler and bot traffic: Scrunch, which includes AI agent and bot traffic on Core.
- Anyone who wants to try before paying: AthenaHQ's free Essential tier. Scrunch's pricing page lists no free trial.
FAQ
Is AthenaHQ or Scrunch cheaper?
Scrunch Core is $250/mo and AthenaHQ Starter is $295/mo, but AthenaHQ also has a free tier (300 credits).
Which one has an API?
Neither includes it on the entry plan: Scrunch lists API access on Enterprise, and AthenaHQ sells it as a paid add-on on Starter (included on Enterprise).