Profound vs Semrush AI Visibility Toolkit
These two are both big names, but they're built for different buyers. One is an enterprise AI-marketing platform with agents, the other is a $99 add-on for SEO teams.
Facts from vendor pages checked 2026-10-17; our hands-on tests are not done yet, so nothing here is a test result.
| Profound | Semrush AI Visibility Toolkit | |
|---|---|---|
| Starting price | Custom (Enterprise); free 7-day trial | $99/mo (25 tracked prompts) |
| Free trial | Yes (50 prompts daily for 7 days; preset, not customizable) | No |
| Refresh | Daily | Daily (Brand Performance weekly) |
| Engines | ChatGPT, Gemini, Google AI Overviews, Up to 9 engines on Enterprise | ChatGPT, Google AI Mode, others: unknown |
Our verdict (from published data)
For most SEO teams, Semrush is the realistic option: a known price ($99/mo, 25 prompts) and no new vendor. Profound fits companies that want AI Marketer agents, ChatGPT Shopping data and AI-traffic attribution under an enterprise contract.
Who should pick which
- SEO managers with a Semrush login: Semrush.
- Brand and growth teams at large companies: Profound.
- Budget-holders who need a number today: Semrush. Profound requires a quote.
Sources: Profound · Semrush AI Visibility Toolkit
FAQ
Can Semrush replace Profound?
For basic prompt tracking, sentiment and share of voice, it may. It doesn't list Profound's agents, agent analytics or SOC 2 Enterprise features.
Does either have a trial?
Profound lists a free 7-day trial. The Semrush toolkit page lists none.